![]() The key will be to make augmented reality technology actually useful based on the product being marketed and integrate fun into that process. Through gamification’s ability to engage users in the brand story, augmented reality can become more purposeful in delivering the right brand stories and messages and to engage users along the way. The future of combining gamification and marketing in augmented reality may offer an answer to this problem. Academic research shows that consumers may be so engrossed in augmented reality technology that the most important brand information becomes forgotten. However, whether augmented reality truly helps marketing is still being debated. ![]() Brands such as IKEA, Sephora, and Visa have all tried their hands at augmented reality. Integrating Gamification into Augmented RealityĪugmented reality has brought about fun games such as Pokemon Go and Ingress and has revolutionized the idea of games. The result? An audience who won’t easily get comfortable or bored with a brand and who will want to be part of the exciting experiences that the brand has to offer.Ĭheck This Out:- Top Mobile Marketing Companies Compared to an old boring promotion, gamification keeps users on their toes and offers them the gratification of winning challenges and rewards. ![]() The Starbucks Hopscotch game run this spring challenged users to make specific purchases (e.g., buying lunch, mobile ordering) in order to hopscotch their way to 400 bonus stars. One brand adept at leveraging board game concepts is Starbucks. Games are engaging, and customer engagement is a valuable asset in today’s marketing. Using Gamification to Increase Customer Engagement Coca-Cola’s huggable vending machine is a good example of such experiences.Ĭompared to an old boring promotion, gamification keeps users on their toes and offers them the gratification of winning challenges and rewards It can bring the brand story alive and let the fun experiences translate into memorable brand moments for users. Gamification will play an important role in brand storytelling by integrating bits and pieces of brand stories into gamified experiences. The new generations of consumers appreciate a brand that is authentic and relatable. In a world of social media and user-generated content, a brand has to shift from hard sell to telling good stories about the brand to attract consumers. Good gamification and good branding share one thing in common: a good story. ![]() This article outlines several key trends in the application of gamification in marketing. Well-known examples include Starbucks’ creative use of gamification in its reward program and McDonald’s adaptation of the Monopoly Game. It is not surprising then that the concept of gamification has been integrated into many aspects of marketing. Professor of Marketing & Director, Customer Analytics & Strategy Collaboratory, Old Dominion Universityįrom entertaining Super Bowl commercials to wildly viral campaigns, marketing has always been a playful field. HIPS lays flat right out of the box and is our more cost effective option, while still being 4 times thicker than our competitors thinnest stencils.Yuping Liu-Thompkins, Ph.D. 030" HIPS - HIPS has been used for stencils for many years, also known as PVC, This material is great for a custom stencil or something that is only used a few times. We recommend this for stencils that aren't used every day. Lays Flat, and heavy enough to stay put while spraying up to 3000psi.ġ/16" LDPE - What we call Light-Duty, This material is just as durable as its 1/8" counterpart, however it is half the thickness and can be flimsy. The ridged 5052 Aluminum we use is also perfect for thermoplastic extruding, saving hundreds of Dollars per Legend.ġ/8" LDPE - PRO-Grade, Our Most common material, typically can be used thousands of times, with proper care they can last for 7 + years. It will be ready to work today and in 10 years. 080 ALU - Will last forever, you can reuse it and abuse it. ![]()
0 Comments
Leave a Reply. |